New research has been conducted by Nationwide FlexPlus, and has found that the average Briton going on a week’s holiday packs a rather impressive amount of stuff in their suitcase.

The research found that, on average, we pack seven t-shirts, eight lots of underwear, four pairs of shorts, two pairs of sandals, six pairs of socks, two pairs of sandals and two towels!

Add into this two swimsuits, two bottles of sun cream, a pair of sunglasses, one hat, two pairs of trainers or shoes, a couple of pairs of trousers and jumpers if the temperature dips, you’ve got your typical British suitcase.


Holidaymakers spend an average of £40 a day whilst on their trip, and 29% said that they do not worry about how much money they are spending whilst they are away.

The research also found that Britons spend around £140 before they’ve even reached their destination, splashing out £100 on clothes especially for their trip and £40 on toiletries.

All of this spending soon adds up, with Britons saying they spend around 10% of their annual salary on their main holiday.

Planning for the trips

As well as the main holiday, us Britons love a short trip to get away from the hustle and bustle of daily life, taking an average of four short breaks of less than three days per year.

These trips take a lot of planning and packing, which the average woman starts planning around six days before their trip, whilst men are a bit more relaxed, starting around four days beforehand. 

Holidaymakers from Liverpool and Newcastle were the most likely to pre-plan their packing, starting an average of six days before their trip is due to commence.

Meanwhile, those from Brighton were the most likely to pack on short notice, leaving it until just a few days before they went around, around three days before their holiday.

Multi-generation holidays

65% of those questioned for the survey said that they had been on a big, multi-generation family holiday in the past, which included children, aunties and uncles and grandparents all heading on the same trip.

Nearly three-quarters (71%) of those questioned said that they think these styles of holiday give the parents more of an opportunity to relax, as grandparents can keep an eye on the kids.

The final finding of the study was that, despite people packing plenty of sun cream, 68% of holidaymakers end up getting sunburnt on their trip. So if you are coming to stay at one of our holiday parks in East Anglia this summer, make sure you slather on that sun cream and stay protected!